Digital Marketing Specialist

About this role

We are looking for a creative, proactive and hands-on Digital Marketing Specialist who can take ownership of our digital presence across our own brands and the brands we distribute. The role will cover content creation, social media management, digital campaigns, influencer collaborations, competitor research, lead generation and performance tracking.

What you'll do

• Content & Creative
• Create engaging social media posts, reels, videos, stories, banners and promotional creatives.
• Develop captions, campaign copy and content ideas aligned with each brand.
• Create content for our own brands as well as distributed brands.
• Maintain consistent brand identity across all digital platforms.
• Coordinate with photographers, designers, agencies and other external resources when
• required.
• 2. Social Media Management
• Build and manage the company's presence on Instagram, LinkedIn, Facebook and other
• relevant platforms.
• Develop and maintain monthly content calendars.
• Consistently publish relevant and engaging content.
• Grow followers, reach and engagement organically.
• Monitor comments, messages, mentions and audience interactions.
• Stay updated with social media trends, algorithms and emerging platforms.
• 3. Digital Marketing Campaigns
• Plan, execute and monitor digital marketing campaigns for the company and its brands.
• Develop campaigns for brand awareness, product launches, promotions, seasonal
• opportunities and lead generation.
• Manage or coordinate campaigns across Meta, Google, LinkedIn and other relevant
• platforms.
• Test different creatives, audiences and messaging to improve campaign performance.
• 4. Influencer & Creator Marketing
• Identify relevant micro-influencers and content creators aligned with our brands and
• target audience.
• Coordinate collaborations, giveaways, contests, product features, reviews and
• promotional campaigns.
• Manage influencer communication, deliverables, timelines and campaign execution.
• Build long-term relationships with high-performing creators.
• Track influencer campaign performance including reach, engagement, follower growth
• and enquiries.
• 5. Competitor & Market Research
• Regularly research competitors and successful brands in relevant industries.
• Study their content, campaigns, advertising, offers and engagement strategies.
• Identify what is working in the market and develop differentiated campaigns for our
• brands.
• Monitor digital trends, customer behaviour and new marketing opportunities.
• 6. Lead Generation & Business Support
• Develop digital initiatives that generate enquiries, leads and business opportunities.
• Work with the sales team to understand customer requirements and create relevant
• marketing campaigns.
• Create digital content for WhatsApp marketing, customer communication, sales
• support and promotions.
• Explore new digital channels and opportunities for customer acquisition.
• 7. Analytics & Reporting
• Track reach, engagement, follower growth, website traffic, campaign performance,
• enquiries and leads.
• Identify high-performing content and campaigns and continuously improve future activity.
• Prepare simple periodic performance reports and recommendations for management.
• Candidate Profile 3–4 years of experience in Digital Marketing, Social Media Marketing,
• Content Marketing or a similar role.
• Strong understanding of Instagram, LinkedIn, Facebook and other social platforms.
• Good creative sense, copywriting and communication skills.
• Working knowledge of Canva and/or other creative tools; video-editing skills will be an
• advantage.
• Basic understanding of Meta Ads, Google Ads, SEO and digital analytics.
• Strong competitor research and analytical abilities.
• Comfortable working with influencers and external partners.
• Proactive, creative and capable of working independently.
• Willingness to experiment, learn and take ownership.

What we're looking for

• 2+ years of experience in product marketing